Imagine walking into a Costco, and the greeter hands you $10,000 cash, and says you can use it however you want, as long as you use it in their store. Who would say no, right? That’s exactly what the Google Ad Grant is for eligible nonprofits — free money!
So, the Google Ad Grants program is a grant from Google to your nonprofit designed to bolster your online presence—drive engagement, donations, and awareness of your mission. Over 20,000 nonprofit organizations in over 50 countries are currently using Google Grants to increase visibility, and yours could be the next!
Important note: Government agencies, hospitals, schools, and academic institutions are not eligible for Google for Nonprofits. Philanthropic arms of educational institutions are eligible.
Once you apply for the Google Ad Grant, there are some ways to mess it up which could lead to your account be suspended. Some of it is part of the ever changing policies of Google. Other aspects are human error. We’ve been following Google Ad Grant policies closely at Roovio as part of the Google Ad Grants Certified Professionals community and we’ve put it all together in our guide to Google Ad Grant management for nonprofits. From that guide, you'll find 7 common mistakes to avoid followed by 6 best practices that we recommend.
To receive your copy of our guide Google Ad Grant Management for Nonprofits, and to begin the process of applying for a Google Grant, please complete the form below OR schedule a free consultation:
Our team of over 100 digital marketing experts specialize in the following categories PLUS lead generation (using LinkedIn). Let us show you how we bring the focus to 'marketing 101' to make life easier for you.
We make sure that your nonprofit info is accurate across 40-70 listings and directory sites
We help you monitor and respond to all comments about your nonprofit.
Being active on social media has a snowball effect ... we make sure of that.
We work hard to reach 100% satisfaction, and won't stop until we do.
Do you need a quick boost of traffic? Let's talk about Google and Facebook advertising.
Page 1 on Google is our only goal. Think 'they ask, you answer'...the heart of Marketing 101.
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The internet can feel like the wild wild west sometimes. Fads come and go, and it can be nearly impossible to keep up with what's current, important, and relevant online – especially when it comes to your nonprofit.
Roovio takes the guesswork out of digital for nonprofits of all sizes. Think of us as an in-house digital team that doesn't take up any of your office space.
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